For many Singaporeans, buying a new launch condo isn’t just about choosing a beautiful showflat — it’s about making one of the biggest financial decisions of your life before the building even exists.
You’re committing to a home years in advance, trusting that the project will appreciate, stay desirable, and support your long-term upgrading or retirement goals.
But here’s the truth:
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Not every new launch leads to capital growth.
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Not every early-bird price is a good deal.
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And not every “hot project” stays hot after TOP.
Some launches are priced too aggressively from day one.
Some enter neighbourhoods with weak demand.
Some look great in brochures but struggle with resale years later.
One misstep can delay your property goals by years — especially as loan tenures shrink with age and upgrading pathways narrow.
This is why we created the How to Choose a Profitable New Launch in Singapore Playbook. To help you buy with clarity, not guesswork.
What you’ll learn inside:
Developer Quality and Execution Track Record: A strong developer reduces your risk by delivering better build quality, more predictable timelines, and stronger resale confidence.
Project Density and Facilities: Large developments with good facilities strengthen communities, foster healthy transactions, and provide consistent long-term value.
Healthy Mix of Units: A balanced spread of 2- and 3-bedroom units attracts families and broadens your resale pool.
Land Cost and Developer Confidence: Land prices and bidding behaviour indicate how developers value the site—strong bids suggest confidence in growth, while sensible bid spreads help assess whether launch prices are realistic.
Supply–Demand Dynamics and Absorption Rate: The absorption rate shows how quickly the market takes up units of your chosen bedroom type, giving you real insight into buyer depth and future exit demand.
Proximity to Reputable Schools: Being within 1–2 km of SAP, Autonomous, or GEP schools ensures consistent demand from family buyers.
Everyday Essentials Triangle: Connectivity, affordable groceries, and local eateries — all within 800m. These everyday conveniences sustain long-term demand.
URA Master Plan: Understand how future zoning, infrastructure, and transformation plans (e.g., new MRT lines, business hubs, green corridors) can drive price uplift.
HDB Upgrader Pool: Analyse nearby HDB clusters and MOP timelines to identify the upgrader demand that will fuel resale prices.
Quantum Play: Ensure the price quantum fits. Align unit type and price range to match the core demand base.
Stack Advantage: Even within a good project, not all stacks perform equally. Factors like facing, layout, and view matter for exit value.
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If you think property appreciation is about luck or timing, this playbook will show you the exact science behind why some new launches soar while others stagnate.
We are Ben and Vann, a husband-and-wife team and the founders of CapStacked.
Beyond being Singapore realtors, we are homeowners, investors, and parents. We know what it means to balance lifestyle choices with financial goals—because we’ve lived it ourselves.
Ben Tan is a seasoned investor who has built a 7-figure portfolio through disciplined stock investing and data-driven analysis. With an MBA and a career at Microsoft, Google, and Amazon, he has led growth programmes that helped partners scale efficiently. He now applies those same capital allocation principles to real estate investing, helping clients optimise their portfolios across both stocks and property.
Vann Lim has over six years of experience in risk management at leading tech firms including Airbnb, Meta, and TikTok. She specialises in identifying and mitigating risks — a skill she brings to real estate, focusing on low-risk, high-reward investments backed by strong fundamentals.
Together, we’ve helped ordinary HDB upgraders become property millionaires—all by applying the same strategies in this playbook.
Who is this playbook for?
This playbook is written for:
HDB upgraders looking to make their first private property purchase.
Families who want both a comfortable home and a smart financial asset.
Busy professionals who want to cut through the noise and focus on data-backed strategies.
Investors who want to avoid costly mistakes and build a portfolio that holds its value.
If you want your next new launch to be more than just a home—also to be an appreciating asset—this playbook is for you.
Case Study: Kwang Wei & Cassandra
When Kwang Wei and Cassandra got married, they spent almost two years living with their parents while planning their next step.
With hopes of starting a family soon, having their own space became a priority. Convenience mattered deeply to them, and they were already thinking ahead — one day, they wanted the flexibility to sell their new launch and move closer to a reputable primary school for their children.
Using our 11-factor framework, we analysed their needs and shortlisted projects with strong fundamentals. Everyday Essentials Triangle played a key role too, ensuring their future home was well-supported by amenities and daily conveniences. Once the fundamentals aligned, we helped them secure a unit at a sensible entry price.
Even though the project is still under construction, the right combination of unit selection and pricing has already produced visible gains on paper.
Their specific stack and unit choice has appreciated even more than neighbouring units — showing almost double the valuation uplift. This is the power of buying right from day one, guided by data, clarity, and a forward-looking strategy.
Buying a new launch is fundamentally different from buying a resale property.
You won’t know the actual view, finishing quality, neighbourhood dynamics, or future competition until years later. That uncertainty is where many buyers make expensive mistakes.
This playbook gives you the clarity to avoid:
❌ Overpaying because the launch price “felt right”
❌ Buying into an oversupplied bedroom type
❌ Overlooking upcoming GLS sites or future launches that may cap your appreciation
❌ Choosing the wrong unit layout or facing
❌ Getting stuck with a unit that is difficult to exit or rent
And helps you confidently achieve:
✔ A home that fits your lifestyle and long-term plans
✔ A property that is priced sensibly based on fundamentals
✔ Stronger rental appeal and lower vacancy risk
✔ A clear exit path supported by real demand
✔ Sustainable appreciation, not wishful thinking
Make your next property decision with clarity — not emotion, not hype, and not guesswork.
Get the full playbook now and access the same frameworks we use to analyse new launches across Singapore.
By downloading the How to Choose a Profitable New Launch Playbook, you’ll also join over 1,700 members who receive our curated, timely updates on the most promising new launches in Singapore — carefully filtered through our proven investment and home-buying criteria.
Download the free playbook now—and make sure your new launch takes you forward, not backwards.
